Taiwan’s TITAS generated business for over 150 textile exhibitors

The recently-concluded 25th Taipei Innovative Application Show (TITAS) successfully reached out to a wider audience, breaking up the limitation of physical restrictions to develop more business opportunities. The month-long virtual event organised by Taiwan Textile Federation created business opportunities for more than 150 exhibitors from the textile industry.

With text, photos, and videos, exhibitors showcased the latest innovation results from Taiwan’s textile industry to the buyers. The six major exhibition zones highlighted the diversity of products, attracting more than 70,000 views from 102 countries. The top 10 countries and regions with highest views include Taiwan, Japan, Vietnam, US, Germany, China, Indonesia, Hong Kong, UK, and Singapore, Taiwan Textile Federation said in a press release.

The participants include Taiwan Man-Made Fiber Industries Association, Taiwan Spinners’ Association, Taiwan Weaving Industry Association, Taiwan Knitting Industry Association, Taiwan Regional Association of Filament Fabrics Printing Dyeing & Finishing Industries, Taiwan Textile Printing Dyeing & Finishing Industrial Association, Taiwan Towel Industry Association, Taiwan Glove Manufacturers Association, Taiwan Hat Exporters’ Association, Taipei Sewing Machines Association, Taiwan Technical Textiles Association, Southern Taiwan Textile Research Alliance in R.O.C., Taiwan Textile Research Institute, and Material and Chemical Research Laboratories from Industrial Technology Research Institute.

The COVID-19 pandemic totally changed the rules in global business. It not only gave a tremendous blow to the global economy but has also changed lifestyle, work, and attitude towards sustainability. Smart manufacturing and automation are the keys to industrial transformation. Customised and service-oriented new business models which link to IoT, Big Data, and AI occurred to meet the ever-changing market needs. Tapping on these global trends, TITAS Virtual focused on three major themes: Functional Applications, Sustainability and Personal Protective Equipment.

To help buyers better understand our exhibitors and their products, TITAS Virtual allocated the event and seminar sections to showcase new product launches, runway shows, seminars, and customized videos. In all, 14 exhibitors presented their corporate introduction and product launch videos. 22 exhibitors gave webinars on topics covering textile technologies, digital printing, trends on sustainable fabrics, brand digitisation processes, performance materials, applications of smart textiles, latest technologies and solutions. In addition, 7 leading companies in Taiwan – Far Eastern New Century Corp., New Wide Enterprise, Zig Sheng Industrial, Eclat Textile, Taiwan Paiho, Singtex Industrial, and Formosa Taffeta collaborated to present ‘Dynamic.TITAS Virtual’ show.

TITAS also organised the Taiwan Textiles Business Meeting in which more than 40 international brands from 15 countries met with 50 exhibitors in more than 200 meetings. Products the buyers sourced the most are textile in athleisure, travel bags, surfing, cycling, hunting, running, skiing and home accessories in the field of fashion, outdoor, sports, sustainable, and personal protection textiles.

Following the success of the first TITAS Virtual, TITAS will unfold next year on October 12-14, 2022. The physical event will be held in Taipei Nangang Exhibition Center, Hall 1. With avid support from the bureau of foreign trade, ministry of economic affairs and exhibitors in Taiwan, the event will further promote the visibility and market share of Taiwan’s textile products in the global market.

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